WHATS NEW?  

Are you excited? Winter is already on the door, bringing its long cozy nights, chilling breeze and beautiful sunrises. BUT what will it bring new in fashion this year? Same trends and patterns or something new?  

 Let’s talk about the FABRIC TRENDS;  

In 2024 sustainability, textural play and Layering Strategies are more in focus. This season is also all about Chunky Knits, Wool Blends, ecofriendly fabrics like organic cotton, Tencel and recycled materials. Pakistani brands like Sapphire and Gul Ahmed are the forerunners in sustainable fashion among clothing brands in Pakistan. Sapphire has introduced sustainable eco-friendly seed embedded shopping bags. Gul Ahmed, Nishat linen and Alkaram Studio integrated eco-friendly upcycling and recycling techniques.   

Silk and quilted fabrics will also be in trends this winter.  

Colour palette of the season;  

Rich and earthy tones like burgundies, forest greens, warm neutrals, red, orange, blues and purples will make the colour palette of this season. 

Prints;

Floral, geomatric, abstract, ethnic and tribal patterns and strips will be in trend this season. these prints will add dynamic element, warmth and richness to winter outfits.

Fahion is truely subjective, it is a canvas for creativity and is all about representing who you are.

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